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Designer’s Studio online store goes live

Designer’s Studio is a fine boutique showcasing unique furniture and home accessories from exclusive designer lines in the US, Italy, India and other countries. Founded in 1997 by Helen Woskob as a small one-room shop in State College, PA, it soon expanded to 5,500 square foot showroom in Centre Hall, PA. You won’t find a better place to buy beautiful gifts, home accessories, furniture, and get a professional designer opinion to personalize your homes.

With the development of information technologies, new possibilities opened for many businesses. The furniture market that became increasingly competitive was not an exception. Having a website as an online “business card” was no longer enough, thus, Designer’s Studio needed a website that would function as a modern, user-friendly selling tool for the company.

Here’s a little tour to the past with how the site used to look like.

Screenshot of Designer’s Studio’s old website

Our task was to build a professional, attractive and modern mobile-friendly online store that would resemble to company’s actual store. We took the time to get to know company’s everyday challenges to create a custom solution specific to their business.  We needed to come up with a solution that would allow company staff to easily manage website content, synchronize data with company’s point of sale system (POS) and give a highly intuitive online shopping experience for customers at the comfort of their home.

Key project features

  • Custom SEO optimized CMS
  • Custom clean design
  • Responsive design for optimal mobile viewing
  • Full-scale e-Commerce 
  • Data synchronization with Microsoft Dynamics RMS
  • Payment systems integration (PayPal, Card Connect)
  • FedEx shipping calculator integration
  • “My account” functionality with Facebook login
  • Wide parallax images on the homepage
  • Custom product search
  • Social media and Google services integration, etc.

 

Designer's Studio green roomDesigner’s Studio’s new website homepage

Designer's Studio online store“Shop” section on the new Designer’s Studio’s website

The new site not only gives the company a much-desired attractive online representation, it makes it easy for customers to locate what they came for and feel as though they were in the actual store.

It’s been an absolute pleasure working with such an experienced, creative and professional company. It’s a great delight to see Designer’s Studio develop and succeed improving the look and the comfort of people’s homes!

View online store

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